ocial media automation is the practice of using tools or software to manage repetitive marketing tasks on social media platforms. This includes posting content, replying to FAQs, tracking results, and building reports in less time, with less effort.
What can you automate in social media marketing?
You can automate many (but not all!) tedious social media marketing tasks. And don’t worry—we’ll get to the software tools that can take care of these tasks for you at the bottom of this post.
Content creation
Let’s face it: we can’t always be the Vincent Van Gogh-esque creative geniuses we often are. Sometimes, we’re more like Vincent Van No. But, if you need a hand brainstorming content ideas, you can always turn to a generative AI tool to help you out.
Look, you can (and should) automate text-based content, visuals, and videos using generative AI. But you absolutely need to review and edit AI-generated results. AI isn’t perfect (none of us are), but it’ll give you that get-up-and-Gogh boost you need. Social media posting
Switching between different social accounts to publish multiple times per day can take up a lot of time. Especially because the best time to post and content marketing best practices vary by platform.
Automated social media posting saves time and increases efficiency without reducing content quality. Once your content is locked and loaded, you can use a social media automation tool to schedule the appropriate pieces and post times on each network. Then sit back, relax, and let the robots take your posts over the finish line. Social customer service
A recent Hootsuite social trends report saw a massive dip in online customer satisfaction rates. But why are people so unhappy? Once the world officially reopened (bye-bye COVID), business owners stopped paying attention to online customer service.
So, what does this mean for your business? There’s a gaping hole in the ecommerce market, one you can fill with better customer service. And one way to do that is to use customer interaction automation.
You don’t need a human team member to answer common questions like “What are your hours?” and “Do you have any coupons available?” Likewise, you can automate service requests related to package tracking, refund status, and other issues tied to your CRM.
Conversational AI tools can handle more basic work without drastically affecting your business’s bottom line.
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